Balloon fetishism (looners) is a fetish in which a person has a sexual fascination of  balloons. The balloons provide sexual arousal or stimulation. Many people with the balloon fetish often refer to themselves as looners. The looner fetish itself varies greatly from looner to looner, some people enjoy only the act of inflation itself or viewing members of their desired sex inflating balloons, while others enjoy the act of popping the balloons, while other looners simply find stimulation in the color, clarity, smell, tactile sense, sound, or movement of the balloon itself. There are several known female balloon fetishists, however the vast majority is made up of men.